MUVA's participation strengthens our strategic partnership with NVIDIA and the Inception program, while exploring the latest advancements in generative AI, digital twins, and virtual production.
Our goal is to turn these innovations into practical solutions, redefining brand-audience interaction, increasing engagement, and enhancing creativity in the market.
Turning Trends into Results: From Idea to Action
📢 GTC 2025 is not just about keeping up with changes – it’s about leading them!
MUVA has been using advanced AI to create innovative ads and immersive experiences since 2023. One successful case was Heineken’s campaign – "Not Every Round Is Outside", launched on 03/21/23, which revolutionized the way audiences interact with brands.
DIGITAL TWINS: BRIDGING THE PHYSICAL AND VIRTUAL WORLDS
Digital twins enable the creation of hyper-realistic replicas of physical environments, optimizing marketing strategies and content production.
🔹 Key Highlights at GTC 2025:
✔ "Scaling Marketing Visuals with Digital Twins and Generative AI" – How major brands use digital twins to optimize campaigns.
✔ Development for Apple Vision Pro – Applications in virtual production and immersive experiences.
MUVA has already applied these concepts in projects for major brands, such as Globoplay, celebrating Brazil’s first Olympic medal in the last games.
🎥 Check out the production of this project:
Generative AI: Algorithm-Driven Creativity
Generative AI is revolutionizing content creation by automating processes and enabling large-scale personalization.
🔹 Key Events at GTC 2025:
✔ "How AI is Transforming Content Creation" – How AI is reshaping the creation and distribution of advertising campaigns.
✔ "AI Content Creation: Steps Toward Applications in The Field" – Applications of generative AI in audiovisual production.
MUVA is leveraging these innovations to deliver unique and impactful experiences to its clients. Meet Max.
Data Synthesis: The Power of Synthetic Datasets
MUVA invests in synthetic datasets to train custom AI models for brands, applying them to digital avatars and interactive experiences.
🔹 Strategic Events at GTC 2025:
✔ "Curate High-Quality Multimodal Datasets for Generative AI Training with NeMo Curator" – High-level dataset curation.
✔ "Custom Solutioning with Generative AI" – Optimizing visual datasets for hyper-realistic content creation.
This enables us to deliver scalable, personalized, and impactful projects.
🔗 Read more about our digital mascots: Blog
Generative AI: Algorithm-Driven Creativity
The combination of generative AI and virtual production is revolutionizing filmmaking and advertising, enabling more efficient 3D scene creation.
🔹 Key Highlights at GTC 2025:
✔ "The Impact of AI on Filmmaking: Real-World Transformation" – How AI is reshaping creative direction in films and commercials.
✔ "Mass Personalization at Scale: Activating the Snickers Brand World Through Gen AI" – Real-time personalized campaigns.
With NVIDIA Omniverse technology, we can create hyper-realistic 3D environments, optimizing lighting, composition, and element interaction.
🎥 Check out our work: Johnnie Walker The Town
Strategic Partnerships: Connecting with Industry Giants
GTC 2025 is a unique opportunity for MUVA to solidify its position as a leader in technology for media and entertainment.
🔹 Key Highlights:
✔ "NVIDIA Inception Startup and VC Reception" – An exclusive event for startups and investors.
✔ Global expansion and new strategic collaborations.
This participation strengthens our market presence and expands our network of connections.
The Future Starts Now
Attending GTC 2025 secures MUVA a leading position in innovation!
📌 Key technologies we are ready to implement:
✅ Generative AI for content production.
✅ Digital Twins for marketing optimization.
✅ Virtual Production for immersive experiences.
💡 The future of media and entertainment is being shaped now – and MUVA is at the forefront of this revolution!
🔗 Follow our journey and see how we are transforming the industry!
📲 Follow us on social media: Instagram, LinkedIn, Behance.
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