The classic 4Ps of marketing — Product, Price, Place, and Promotion — are more relevant than ever. But now, they are reborn into a new era, driven by Gen AI, CGI, and immersive digital experiences. In this complete guide, discover how these technologies are transforming digital marketing into a creative, scalable, and high-ROI engine for brands of all sizes.

When Technology Saves the Day: The Digital Christ

During the Olympics, GloboPlay was preparing to launch an epic campaign featuring Christ the Redeemer. But unpredictable weather in Rio threatened the event. MUVA House stepped in with an innovative solution: digitally recreating the monument using CGI and Generative AI.

The result? A photorealistic visual experience that went viral and redefined creative limits. Many people didn’t even realize they were seeing a digital version of the monument. This is just one example of how new technologies are reshaping the traditional 4Ps of marketing.

The Rebirth of the 4Ps in the Digital Age

Marketing is constantly evolving. While the 4Cs (Customer, Cost, Convenience, and Communication) have dominated recent strategy discussions, we are now witnessing a powerful resurgence of the classic 4Ps — transformed by cutting-edge technology.

“Have you ever wondered why some brands always seem one step ahead in a crowded content landscape?” This question leads us to reexamine how digital tools are reinventing the fundamental pillars of marketing.

Product: From Physical to Phygital

The concept of “product” has evolved. Today, it’s not just about what is offered, but how it’s presented. Gen AI and CGI transform ideas into hyper-realistic visual experiences.

How MUVA applies it:

Interactive avatars and digital mascots for campaigns, social media, and branding
3D product models like cars, cosmetics, and packaging, adaptable to any scenario
Immersive virtual environments for events, training, and activations
AR and WebAR experiences for e-commerce and smart packaging

Proven impact (2024–2025):

According to Shopify, products with 3D/AR content can achieve up to a 94% increase in conversion rates compared to traditional product displays.
Apviz reports that interactive 3D campaigns can boost conversion rates by up to 40%.
A Forbes article highlights that 3D/AR-enabled products saw a 94% higher conversion rate.
CGI Backgrounds reports that up to 82% of visitors interact with 3D content, and such formats help reduce product returns by up to 40%.

Price: High ROI with Smart Production

CGI and Generative AI aren’t just creative — they’re cost-effective.

Tangible advantages:

Up to 70% reduction in production costs versus traditional methods
Automated pipelines that accelerate delivery
Reusable digital assets for multi-channel campaigns

Place: Truly Immersive Omnichannel Experiences

Being where your audience is requires more than presence — it requires engagement. Gen AI and CGI expand the concept of “place” into immersive physical and digital spaces.

Real-world applications:

QR code packaging that activates AR content via WebAR
Live AR events with body tracking that turn participants into characters
Gamified, interactive virtual spaces for expos and brand activations
Immersive corporate training using virtual environments

MUVA case: Interactive WebAR cups for Athletico Paranaense became collector’s items among fans.

Promotion: Visual Content That Converts

In a world saturated with information, promotional content needs to be not only striking but scalable. CGI and Gen AI allow for highly personalized content that delivers performance.

What we deliver:

Cost-effective cinematographic campaigns

Attention-grabbing social media ads (optimized for the first 2 seconds)
Interactive experiences that transform viewers into participants
Dozens of creative variations for Google Ads, Meta, and TikTok

Art + Technology: MUVA’s Human Touch

At MUVA, technology is the amplifier — the true differentiator is the artist’s eye. What sets our process apart is the creative intelligence behind the input: our artists conduct deep listening and design proprietary visual datasets tailored to each brand and product. This unique combination of human insight and structured data ensures that every output is not only visually stunning but also emotionally and strategically consistent.

“We start with people, not algorithms.” — Rô Marques, Executive Producer at MUVA

🎬 Watch it in action: A proprietary dataset brought to life
Here’s a real example of a visual dataset developed by MUVA for a company’s custom digital mascot. Every frame was generated using aesthetic and behavioral references aligned with the brand's personality — ensuring visual harmony, emotional appeal, and long-term brand consistency.

Why Invest in CGI and Gen AI Now

Genuine brand differentiation in crowded markets
Emotional engagement through unforgettable experiences
Agile and scalable creativity with high return on investment

FAQ — What You Need to Know

1. What are the 4Ps of Digital Marketing?
Product, Price, Place, and Promotion — the classic marketing pillars that, when powered by Gen AI and CGI, become high-impact, scalable brand tools.

2. What is CGI with Generative AI?
It’s the blend of hyper-realistic computer-generated visuals and AI that produces personalized, high-performing content for marketing at scale.

3. How do avatars and digital mascots benefit marketing?
They create emotional connections, boost brand recall, and significantly improve engagement and conversion rates across platforms.

4. Is it worth investing in visual content powered by AI?
Absolutely. You get cinematic impact, reduced production costs, personalized experiences at scale, and omnichannel consistency.

5. What types of campaigns can I create with CGI + Gen AI?

Digital mascots and avatars for branding and social media
Augmented reality experiences for packaging and products
Promotional and institutional videos with cinematic quality
Immersive corporate training environments
Scalable creatives for Google Ads, Meta, TikTok and more

6. How does AI enable scalable content creation?
With a structured visual dataset, AI can generate hundreds of content variations for different audiences, formats, languages, and platforms.

7. Is CGI and Gen AI accessible for mid-sized companies?

Yes. Our base package starts at $2,900 USD/month with a minimum subscription of 6 months. Pricing varies depending on project complexity, content type, and production volume — but always includes access to enterprise-level tools with measurable ROI and creative consistency.

8. Does AI replace human creativity?
Never. At MUVA, AI enhances — but never replaces — the vision, taste, and storytelling ability of our artists. Each project begins with human insight.