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Brahma — Vuvuzela

An entire crowd inside a vuvuzela.

Created for Brahma during the Confederations Cup in Brazil, this advertising illustration transforms a vuvuzela into a stadium. The pitch, stands, crowd, flags and fireworks come together in a single image that tells the story of football celebrations.

The project combines concept art, 2D and 3D illustration, image manipulation and post-production. From sketch to final artwork, the studies show how this scene was built and its elements brought together.

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